Kensington is one of my favorite places in the city, so last year when my family was looking around for a new place to live I was thrilled we were considering Sunnyside. So many unique small businesses, great coffee shops and restaurants right by the river, a short walk to downtown, SAIT is just up the hill and the University of Calgary is a 7 minute C-train ride away. Having lived in five wards in the past 10 years, I can safely say that Sunnyside, in Ward 7, is my favorite residence so far.
Last summer I worked at a small food business in Kensington that unfortunately had to leave that location because the lease increased. I worked the closing shift – which was 3-7pm.
It’s unfortunate that many local businesses in Kensington can’t even stay open past 5 or 6pm without losing money or at least without their staff being bored to tears. I understand everyone took a hit during the recession, especially small businesses – but we’ve all got to bounce back somehow.
That’s what I want to talk about right now – shopping, especially in Kensington. It’s a great place, but sometimes I feel the streets aren’t as populated as they should be. There are advertisements on the C-train to “Get Back to Style” in Kensington, but how can you get back to style when nothing is open in the evenings? I’ve bought clothes from American Apparel solely because they are the only store open past six pm. In fact, they’re open until 9, which is amazing.
However, I’m usually the only one in American Apparel that “late” in the evening. I understand that many small businesses will lose money if they stay open later while only a few customers trickle in. I spent my closing shifts last summer more alone than not as well.
Well, what do we do? I’ll tell you what I’d like: Kensington’s Night Out.
It may ring a bell if you’ve heard of Fashion’s Night Out, an event that started two years ago in New York City. The second annual Fashion’s Night Out happened a few days ago on Friday, September 10th where retail stores in NYC – and around the world – stayed open until 11pm, with events featuring designers, models, and musicians etc. The idea was to get people excited about fashion – and most importantly – to buy things.
Is it successful? According to New York mayor Michael Bloomberg, yes.
“The numbers are in, and it’s clear that Fashion’s Night Out was a tremendous success,” Bloomberg said. “Thousands of New Yorkers attended the events in all five boroughs, supporting the city’s retail and fashion industries, and helping a worthwhile cause. It’s sure to be an even bigger event in 2010.”
Positive results are trickling in from this year’s FNO as well.
I’m not recommending a full-blown Fashion’s Night Out ordeal in Calgary. That sounds way too highbrow and expensive for me – maybe someone else can get behind that bandwagon. Something I could get behind is Kensington’s Night Out. Try the same idea with all the stores staying open until 11pm, maybe get some cool local music acts, and just have a party that encourages people to support local businesses.
I know Art Central has a similar small-scale event the first Thursday of every month where their facility stays open until 9pm and I understand it is quite popular. Perhaps more places in Calgary should try this concept out: downtown, Inglewood, Kensington, wherever!
The ultimate result I’d like to see is these businesses being able to stay open later on a regular basis. Maybe slowly over time these stores could extend their hours until customers realized that they could now go shopping in Kensington after work instead of heading to the mall. But it would have to begin with an event to kickstart Kensington, foster community, support local businesses, and most importantly, support people.
Anyways, I’m not a business, marketing or economics major. I just like Kensington. I like Kensington’s people. And I like shopping. That is all.
Image: Victoria Ask
Cross posted at calgarypolitics.com